1/12/2024 0 Comments Bcg matrix explainedThis means they have little growth potential. In the product lifecycle, cash cows are mostly in the mature stage.It is usually a relatively low investment.They are probably the foundation of your company and without them you would not exist.Their market share is high in a low growth market.Previous stars often become question marks.In the absence of investment, question marks will most likely become dogs, while in the presence of big investments, they can become stars. When a company takes on a high growth market, which already has a large market share, it is usually a question mark. When the firm believes it has a dominant market share, it can adopt an expansion strategy, otherwise it can retrench. The best strategy is difficult to determine. New goods and services with good commercial prospects are generally question marks. The venture should be evaluated to determine whether it is viable. In order to maintain or increase market share, huge amounts of cash are required. 3) Question Marks (High Growth, Low Market Share)Ī question mark represents a business unit with a low relative market share in an industry with a high growth rate.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |